Everyday Entrepreneur: Making It Happen – Fred Dawkins


“The most important skill in the 21st century will be the ability to create your own job.”

“Cash flow doesn’t lie. If you’re short on cash you’re either under financed, selling too cheap, not collecting fast enough, carrying too much inventory, or your expenses are too high.”

“Hyper connectivity is a blessing and a curse. Use the flexibility provided by technology to improve the balance in your life, not destroy it. A 24/7 commitment will drown you and destroy the most important relationships: friends and family. You simply have to work to live. There is no meaningful future in living to work.”

“The money comes with the territory – it has never been the goal. The rewards are the countries I’ve seen, the people I’ve met, the things I’ve done, the independence gained and the friends I’ve made. Money is the medium of exchange, a by-product of success and a way to measure it, not a reward.”

Lately I’ve been feeling as though I’ve been reading a lot of novels, which is always lovely, yet there is something incredible about how you feel after finishing a piece of non-fiction. I find I somehow feel smarter afterwards, at least more so than after I’ve finished a novel. I’m in school right now in addition to working full time, and have been pondering the idea of starting my own business one day in the field I’ve been studying. Thus, Everyday Entrepreneur: Making It Happen by Fred Dawkins seemed like an obvious next choice.

Reading business books can always be a bit more challenging to get through, especially when it comes to keeping your eyes open at bedtime. Everyday Entrepreneur wasn’t like that. It’s written as a story, about three individuals from different backgrounds, coming together one summer at the cottage to take free daily classes on entrepreneurship from a man named Sam. Within two weeks, each individual has taken the words of this successful and enigmatic gentleman, to heart and decided to pursue their dream of starting their own business. I found it really honest, relatable, and frankly, helpful. This book was full of great advice and anecdotes on how to succeed in the 21st century, a time where one of the most important skills one can have is the ability to create their own job.

If you’re looking at starting your own business, and want a book on entrepreneurship that isn’t stuffy or boring, give this one a go. I really enjoyed it and found that I learned a great deal from Sam’s wise words myself. It even comes with a handy bullet point list of all the most important notes to take away from the book in an appendix at the back, so if you don’t have the time to read the whole thing, (perhaps because you’re a busy entrepreneur?) at the bare minimum check it out for the list.

Until next time,